Objective

To show the benefits of the Infiniti Points exchange program to a sophisticated audience who already understand the concept of timeshare and who are now interested in widening their horizons as well as to reinforce the Infiniti brand message of ‘Infiniti gives you more’.

What we did

The film follows the activities of two contrasting families, one a young family with children and the other an older, more mature couple, through a day and night at two Infiniti resorts. The idea being to show how you can enjoy the good life, whatever your age and family circumstances. The interwoven visual themes clearly demonstrate both the enjoyment of an Infiniti vacation and Infiniti’s core values of freedom, flexibility and choice.

Results

This is a beautiful film that makes you smile inside, that captures the essential wide range of fun and freedom that comes with an Infiniti membership, whether you are young or old. Through the use of images of both families enjoying the same type of activity in their own unique way the film accentuated the key messages that Infiniti offers vacations that enliven the senses, enrich your life and provide unforgettable memories. At this present time it is too early to quantify the net volume of sales generated, however it is anticipated that the film is expected to help achieve strong sales targets.